Adrianna Barrionuevo Brach is an on-air correspondent and Editorial Director for the TODAY Show, covering consumer trends, beauty, style, and the cultural moments shaping how we shop and live. Her reporting focuses on service-driven storytelling translating what’s new, and what’s actually worth it, for a national audience.

As Editorial Director of Shop TODAY at NBC News, she leads the strategy behind one of the network’s most successful consumer platforms. She oversees the full broadcast-to-digital ecosystem, growing audience reach and building brand partnerships across television, social, and emerging platforms.

With more than a decade of experience spanning NBCUniversal, Yahoo Lifestyle, and Condé Nast, Adrianna brings a 360-degree perspective on content, commerce, and culture.

Bilingual in English and Spanish, she was raised in South Florida and lives in New York City with her husband and children.