Adrianna Barrionuevo Brach is an on-air correspondent and Executive Editor for the TODAY Show, covering consumer trends, beauty, style, and the cultural moments shaping how we shop and live. Her reporting focuses on service-driven storytelling translating what’s new, and what’s actually worth it, for a national audience.

As Shop TODAY Executive Editor at NBC News, she leads the strategy behind one of the network’s most successful commerce platforms. She manages the broadcast-to-digital ecosystem, growing audience reach and building brand partnerships across linear, social, and emerging platforms.

With more than 15 years of experience spanning NBC News, Yahoo Lifestyle, and Condé Nast, Adrianna brings a unique perspective on content, commerce, and culture.

Bilingual in English and Spanish, she was raised in South Florida and lives in New York City with her husband and children.